Our Super Cool Client is looking for an Online Marketing Manager. Here is what they are looking for:

They need an online marketing expert that will be responsible for the company's banner advertising, display programs, ppc and affiliate programs, email marketing, paid search and seo. Person hired should also be well versed and current in emerging media and be able to bring new ideas to the table.

In addition:

*An understanding of metrics, cpc , tagging, tracking, knowledge of types of creatives and who they work for ROI.
Must have experience with Search Engine Marketing, email marketing and the anlaysis behind it
*Someone who thrives in a diversity of duties in during the day
*Candidate hired should be an emerging media "geek" as they will be able to promote new ideas!

Required Qualifications

This is an on site full time, contract to perm position!

We are looking for a self-motivated Manager, Acquisition Email Marketing to join our Online Marketing team.
Reporting to the Sr. Manager Email Marketing this position will play a critical hands-on role in our business to lead, and drive the growth of our acquisition email marketing segment.


This position will own all acquisition email communications from inception, production, execution and analytics. The ideal candidate is an enthusiastic, experienced, and creative self-starter that will jump in and make an immediate impact. You will be an instrumental team member involved in developing, managing, and growing all aspects of email marketing.
Qualified applicants will have a strong online marketing and email marketing background, solid business acumen and good analytical knowledge.
Previous experience in acquisition marketing required!


Detailed Job Description/Responsibilities:

• Lead the strategy and execution of all acquisition email marketing for the client’s Online Marketing group, identify new profitable segments and develop new programs while improving existing ones
  
• Plan, coordinate, and analyze email marketing programs supporting multiple marketing objectives
  
• Drive overall email capture initiatives to significantly grow customer email list and opt-ins • Effectively manage email marketing production schedules from concept through development and execution
  
• Forecast sales, orders, revenue, and opt outs from each campaign
  
• Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications
• Manage our cobrand online partnerships: contract negotiation and fulfillment, partner management, and quarterly partner reviews.
• Run our affiliate marketing partnerships: develop the strategy, execute programs and optimize results. •
• Manage and optimize the design, content, layout, customer segmentation and messaging strategies of all email communications.
• Coordinate with internal/external teams to develop campaigns, briefs, effective designs and landing experiences for email initiatives
• Develop/manage revenue and expense budgets, adjusting forecasts on an ongoing basis • Generate campaign performance reports, provide analysis and execute on that analysis to ensure positive improvements
• Analyze all key email marketing key performance indicators (KPIs) to continually optimize all email programs, analyzing key components of each campaign, including lists, offers, messaging, creative, deliverability, open rates, click through rates, conversion and average order size Required Competencies/Skills:
• Strong Direct Marketing skills with 7+ years specifically in the email channel and/or acquisition marketing
• Substantive Email marketing experience developing and managing email campaigns, delivering on program objectives, and financial goals
• Strong quantitative/analytical abilities
• Strong understanding of email marketing operations, platforms and technology
• Leadership skills ability to lead teams of people from a variety of functional areas to reach common project goals
• Strong written and verbal communications skills and a demonstrated ability to effectively interact across business functions to deliver effective marketing programs
• Excellent project management, time management, and problem solving skills
• Strong initiative.
• Excellent understanding of email campaign performance metrics
• Solid understanding of email delivery and deliverability issues
• Experience working with ESP’s preferred •
• Experience with subscription-based products (magazines, ISP's, cable, wireless, sports tickets, etc.) a plus.
• Bachelor’s Degree

SUMMARY
The Project Manager will develop and maintain innovative interactive, online marketing and communications programs in conjunction with the account team. Through leveraging knowledge of the web and interactive solutions, the Project Manager will make recommendations based on best practices, manage projects and take responsibility for the execution of ongoing interactive initiatives, as well as, client relationships.


If you know this it’s a MAJOR PLUS

• PM Skills & Software that will be used
  
• CRM
  
• ExactTarget Email Marketing
  
• Google Analytics, WebTrends, Omniture
  
• Dart
  
• MS Project
  
• Visio

• Communication Management – Responsible for analysis of information about the customers’ industry, industry trends, products and services. Work with Team Director and project managers to provide the customer with timely information about project status and delivery and being available to the customer. Stay informed about customer’s organization structures, processes, and business plans. Conduct annual/periodic reviews of strategies and objectives.
  
• Create Relationships – Establish relationships at all levels in the client organization for exchange of information, mutual problem solving and to measure client satisfaction. Be accessible and make adjustments as required.
  
• Project Management – With the support of the Team Director and/or Project Manager, manage agency processes to maintain up-to-date and accurate information flow. Keep team members informed of client requirements and needs and provide positive and corrective feedback as appropriate.
  
• Market Planning – In concert with Media and Account Planners, develop and implement the marketing communication plan. Gain client approval and communicate plan to all team members. Monitor compliance to plan and take any required corrective actions.
  
• Integration of Interactive Services – Integrate all agency services and disciplines in clients marketing plan as required. Manage delivery of agency services so that the client is presented with a seamless delivery of the integrated services.
  
• Monitor Product Quality – With the support of the Team Director and/or Project Manager, monitor production process to insure compliance with plan and client requirements. Collect client feedback and provide positive and corrective feedback throughout the process and after delivery. Establish meaningful measures for quality.
  
• Coach and Develop Project Managers – provide the leadership and coaching needed by project managers to meet their project goals and develop their ability to manage client relationships.
  
• Contribute to Client Business Growth – With client, establish meaningful measures of agency impact on the clients business results. Collect client feedback and keep team members informed of results.
  
• Business Growth – Increase revenues and profits from accounts. Assist in the development of new business strategy and plans.
  
• Administration – Submits time sheets on a daily basis, learns and uses basic agency software applications. Understands and follows established agency workflow processes.

• This position requires a four year degree with emphasis on interactive and/or marketing a plus.
  
• 2-4 years experience in a digital setting managing websites, email marketing, etc.