The demands of developing an efficient, cost-effective online marketing team or raising your interactive operations to the next level can present significant challenges for your organization. Keeping up with constant technology advancements, identifying talent experienced in emerging media, demonstrating ROI, and safeguarding your brand are all necessary to stay competitive.

Whatever your online marketing needs, Aquent can provide experts to support your organization; deliver innovative, cost-effective solutions; and improve your performance and bottom line.

Search Engine Marketing Specialists

• Develop in-depth understanding of keyword advertising and direct marketing within the B2B industry.
• Manage and execute operations across various media—search marketing, Yellow Pages, print, and outdoor/vehicular advertising.
• Oversee team of advertising associates who manage day-to-day operations of search marketing—keyword bidding, copy, and optimization.
• Develop and maintain relationships with advertising partners.
• Prepare and monitor annual advertising budgets according to goals and objectives.
• Propose new advertising ideas to encourage company growth and brand awareness.
• Report on and analyze advertising performance each month.

Online Marketing Managers/Digital Buyers

• Identify and evaluate new tactics and channels to drive traffic and grow brand awareness through blogs, social media sites, and other targeted venues.
• Manage online advertising campaigns (beyond paid search) and find new marketing channels.
• Test and evaluate the performance of online marketing efforts.
• Develop and execute theme-based, targeted, high-profile marketing programs.

Email Marketing Specialists

• Create and conduct email marketing campaigns.
• Develop email content.
• Maintain email in accordance to CAN-SPAM regulations.

Online Analytics

• Track, report on, and forecast web marketing trends and patterns.

Areas of Focus