Companies must continue to focus on Content, Online Reputation Management and PR.  As consumers have increasingly adopted the self-service model, must ensure that the content on the web covers the key areas with content.   This should address specific questions on products and make sure that the right messaging is going out online about your organization.

Online reputation management is a developing field that encompasses public relations and search engine optimization.

“Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. This information can be found in search engine results. Members of the public such as competitors, and ex-employees can take part in the online conversation, which can adversely affect the brand reputation.”    *Workz blog by SEOJoe the President & Founder of SEOJoe, Inc.

Online reputation management is a field that involves the monitoring of online conversation, and the action undertaken, to improved brand reputation within search engine results.

Core Activities

•    Writes, manages, edits, and sources website content
•    Improves site engagement through user management, guerilla marketing and leveraging other initiatives
•    Utilizes content management tools and systems for content, page and document creation
•    Partners with subject matter experts inside and outside the organization
•    Utilizes visitor traffic reporting to analyze site success
•    Contributes to and participants in content planning
•    Maintains in-depth working knowledge of related topics, sources, and trends